"All you can do in a falling market, if you have to sell, is have the best possible product out there at the price it should be," says Diane Saatchi, an agent with Corcoran Group in East Hampton, N.Y. "Not what you wish you could get, not what the neighbor got two years ago, but at the price you should get now. That's the reality."

 It takes discipline to face that reality. Humility, too. For many sellers, "the only disappointment is that their friend, six months or a year ago, got more than they're getting," says Bill Christiano, a loan officer with MortgageIT in White Plains, N.Y. "Ego gets in the way when they're trying to sell. Or stubbornness, I should say."

1. Play the cards you're dealt.
A successful poker night begins before you reach the table, when you resolve not to chase after hands that you have no realistic chance of getting. Similarly, a successful home sale begins before the house is listed, when you decide not to expect to make a killing.